FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA UKM (Studi Kasus UKM Di Kabupaten dan Kota Semarang)

Dra. Andalan Tri Ratnawati, SE, MSi Andalan, Dra. Hikmah, SE, MSi Hikmah

Abstract


This study is to determine what factors affect the performance of SMEs. The population in this study are all managers of SMEs in the district and the city of Semarang. Sampling was conducted with a purposive sampling criteria were used in the consideration that SMEs are already running at least five years. The sample in this study is intended as representative of the population to be studied, totaling 60 (sixty).

Based on the results of testing the partial regression analysis can be concluded: The need for achievement is partially affect performance significantly and positively. This means that the unmet need for higher performance kinernya. The need for autonomy affect performance significantly and negatively. This means that the higher the lower the need for autonomy performance. Marketing, technology, access to capital, and entrepreneurship readiness partially affect performance significantly and positively. This means that the better the marketing, technology, access to capital, and entrepreneurship readiness higher performance. While the test results of multiple regression analysis it can be concluded that the need for achievement, need for affiliation, and need for autonomy simultaneously and significantly affect performance. Finally, marketing, technology, access to capital, the effect of access to information, social networks, legality, business plan, entrepreneurship readiness, government support simultaneous and significant effect on performance.
Keywords: SMEs, marketing, technology, capital, access to information, social networks, legality, business plan, entrepreneurship readiness, government support, performance.

 


Keywords


SMEs, marketing, technology, capital, access to information, social networks, legality, business plan, entrepreneurship readiness, government support, performance.

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