Vol 39, No 1 (2024)

January 2024

DOI: http://dx.doi.org/10.56444/mem.v39i1

Table of Contents

Electronic Customer Relationship Management Systems in E-Commerce Platforms: Exploring the Antecedents of Technology Acceptance and Customer Satisfaction
DOI : 10.56444/mem.v39i1.3771
Abstract view : 2388 times
Iyus Rustandi, Ida Hindarsah, Maun Jamaludin
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1-22
Customer Engagement: Is It Important to Housing Purchase Intention?
DOI : 10.56444/mem.v39i1.4178
Abstract view : 4280 times
Desna Ronaldy Yoga Perwira, Yolanda Masnita, Kurniawati Kurniawati, Jati Kasuma Ali
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23-41
Investigation of the Effects of Social Capital on Information/Knowledge-Sharing Behavior that Drives Gen Z Purchase Intentions through Social Commerce
DOI : 10.56444/mem.v39i1.4200
Abstract view : 1892 times
Endy Gunanto Marsasi, Sarah Barqiah, Yenni Kurnia Gusti
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42-60
Tailoring Service Delivery Innovation Architecture: A Service-Dominant Logic Theory Perspective for Micro Small and Medium Enterprises
DOI : 10.56444/mem.v39i1.4298
Abstract view : 2250 times
Moris Adidi Yogia, Syafaruddin Z, Septian Wahyudi, Cifebrima Suyastri
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61-79
The Role of E-Trust in Mediating the Relationship between Online Shopping Experience and E-WOM on Loyalty
DOI : 10.56444/mem.v39i1.4380
Abstract view : 2906 times
Endang Tjahjaningsih, Sri Isnowati, Alya Takwarina Cahyani, Siti Farhana Zakaria
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80-98
The Big Five Personality Traits Indonesia Investor during the Covid-19 Pandemic
DOI : 10.56444/mem.v39i1.4381
Abstract view : 1375 times
Werner Ria Murhadi, Bertha Silvia Sutejo, Phan Thị Hồng Xuân
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99-114
A Financial Playbook for Making Investment Decisions
DOI : 10.56444/mem.v39i1.4446
Abstract view : 716 times
Muhammad Ichwan Musa, Annisa Paramaswary Aslam, Nurul Fadilah Aswar, Khaidir Syahrul, Jalaluddin Mannagalli Parawansa
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115-131
Prestige or Function? A Study of Intention to Buy Luxury Brands in Indonesia
DOI : 10.56444/mem.v39i1.4502
Abstract view : 3388 times
Teresia Debby, Atik Aprianingsih, Agus Hasan Pura Anggawidjaja, VJ Wisnu Wardhono, Kaustubh Virkar
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132-150
Unveiling Consumer Affection: Exploring the Psychological Forces Driving Love and Willingness to Pay for Premium Laptop Brands
DOI : 10.56444/mem.v39i1.4569
Abstract view : 504 times
Nofrizal Nofrizal, Arizal N, Aznuriyandi Aznuriyandi, Nurhayani Lubis, Mohammad Tahir Zainuddin
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151-182
Factors Influencing the Decision to Buy Green Products among Young Consumers in an Emerging Country
DOI : 10.56444/mem.v39i1.4544
Abstract view : 1776 times
I Made Sukresna, Jesca Edward Mikina
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183-198