Vol 4, No 1 (2025)

April 2025

DOI: http://dx.doi.org/10.56444/ubar.v4i1

Table of Contents

Articles

The Influence of Culinary Quality and Café Atmosphere on Repurchase Intention: The Medition role of Consumer Satisfaction
Sendy Kurniawan, Ribut Musprihadi, Hasyim Hasyim
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1-10
Descriptive Analysis of the Fear of Missing Out (FOMO) Phenomenon: The Bitcoin Trading Decisions of Students in Semarang City
Saiful Bahri, Deswita Siti Nurul Aeni
PDF
11-17
Increasing Customer Loyalty through Customer Relationship Management, Product Quality, and Digital Marketing
Fulien Surjana, Suparmi Suparmi
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18-26
The Mediation Role of Job Satisfaction on Employee Performance Based on Organizational Citizenship Behavior and Organizational Support
Setyadi Setyadi, Tri Widayati
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27-42
The Role of Digital Marketing and Relationship Marketing in Purchasing Decisions
Camilus Isidorus Ikut, Aji Susanto
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43-52