Vol 4, No 2 (2025)

October 2025

DOI: http://dx.doi.org/10.56444/ubar.v4i2

Table of Contents

Articles

Improving Employee Work Morale through Work Environment and Workload
Bangkit Johan Sayuti, Suparmi Suparmi, Ribut Musprihadi
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53-60
The Influence of Price Perception, Online Customer Reviews, and Product Quality on Consumer Purchasing Decisions
Nirmala Anisa Paramita, Galuh Yuniarto
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61-73
Analysis of the Application of Cost Accounting, Management Control Systems, and Information Technology on the Financial Performance
Agung Wibowo, Caecilia Sri Haryanti
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74-83
The Effect of Transformational Leadership Style and Work Productivity on Employee Performance in The Mediation of Job Satisfaction
Rita Rohmaniah, Amsar Amsar, Camilus Isidorus Ikut
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84-91
Revealing the Role of Social Media and Creativity in the Success of MSME Culinary Business Performance
Indah Pranawangrum, Camilus Isidorus Ikut
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92-101
The Threat of Artificial Intelligence to the Accounting and Management Profession: The Vital Role of Higher Education Institutions in Indonesia
Susetyo Darmanto, Ahmad Malik, Aditya Purnama
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102-108