Vol 39, No 1 (2024)

January 2024

DOI: http://dx.doi.org/10.56444/mem.v39i1

Table of Contents

Artikel

Electronic Customer Relationship Management Systems in E-Commerce Platforms: Exploring the Antecedents of Technology Acceptance and Customer Satisfaction
Iyus Rustandi, Ida Hindarsah, Maun Jamaludin
PDF
1-22
Customer Engagement: Is It Important to Housing Purchase Intention?
Desna Ronaldy Yoga Perwira, Yolanda Masnita, Kurniawati Kurniawati, Jati Kasuma Ali
PDF
23-41
Investigation of the Effects of Social Capital on Information/Knowledge-Sharing Behavior that Drives Gen Z Purchase Intentions through Social Commerce
Endy Gunanto Marsasi, Sarah Barqiah, Yenni Kurnia Gusti
PDF
42-60
Tailoring Service Delivery Innovation Architecture: A Service-Dominant Logic Theory Perspective for Micro Small and Medium Enterprises
Moris Adidi Yogia, Syafaruddin Z, Septian Wahyudi, Cifebrima Suyastri
PDF
61-79
The Role of E-Trust in Mediating the Relationship between Online Shopping Experience and E-WOM on Loyalty
Endang Tjahjaningsih, Sri Isnowati, Alya Takwarina Cahyani, Siti Farhana Zakaria
PDF
80-98
The Big Five Personality Traits Indonesia Investor during the Covid-19 Pandemic
Werner Ria Murhadi, Bertha Silvia Sutejo, Phan Thị Hồng Xuân
PDF
99-114
A Financial Playbook for Making Investment Decisions
Muhammad Ichwan Musa, Annisa Paramaswary Aslam, Nurul Fadilah Aswar, Khaidir Syahrul, Jalaluddin Mannagalli Parawansa
PDF
115-131
Prestige or Function? A Study of Intention to Buy Luxury Brands in Indonesia
Teresia Debby, Atik Aprianingsih, Agus Hasan Pura Anggawidjaja, VJ Wisnu Wardhono, Kaustubh Virkar
PDF
132-150
Unveiling Consumer Affection: Exploring the Psychological Forces Driving Love and Willingness to Pay for Premium Laptop Brands
Nofrizal Nofrizal, Arizal N, Aznuriyandi Aznuriyandi, Nurhayani Lubis, Mohammad Tahir Zainuddin
PDF
151-182
Factors Influencing the Decision to Buy Green Products among Young Consumers in an Emerging Country
I Made Sukresna, Jesca Edward Mikina
PDF
183-198